ニュース

A kids T-shirt that meets all the voices of moms
This time's product is a kids T-shirt jointly developed with "Mama Brain" (about 200 people registered) (*1), which is the opinion number of Japan's largest mama event "HAPPY MAMA FESTA". Incorporating the opinion of mothers, "It's easy to imagine natural colors when it comes to organic cotton, but I want something more colorful." In addition, in response to comments such as "I don't like it when the label on the collar hits my child's skin because it irritates my child's skin," I decided to print the label on the collar and sew the tag on the outside. To solve the problem that the name tag on the clothes leaves a hole and frays, we created two small chrysanthemum holes in the embroidered part of the breast pocket so that the hole does not expand easily even if you pierce the name tag safety pin. . In addition, you can write your name by pulling out the tag hidden in the chest pocket.
In addition, a tag is attached to this item, and 10 yen per item will be donated to the fund of the Nippon Foundation's project to increase the smiles of moms (Mama Pro) (*2).



Orgabits pocket T-shirt



neck part



pocket part



Embroidered part


The special products to be released this time will appear at the children's fashion show held at "HAPPY MAMA FESTA" held at Nagoya Dome for three days from February 26 (Fri.) ~ 28 (Sun.), 2016.

(*1)Mamabrain is an organization with about 200 mothers who are involved in various product planning as opinion keepers and participants in "HAPPY MAMA FESTA".
(*2)MamaPro is a project promoted by the Japan Foundation to increase the smiles of mothers. We are engaged in activities to pass on to the next generation a society where it is easy to give birth, raise children, and play an active role.


■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 100% products to 100 times more people than 100% organic cotton, about 90 brands are currently participating and producing about 900,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Approximately 15% of the insecticides and 7% of pesticides used worldwide are used in cotton produced by conventional cultivation methods (*Source: Textile Exchange), and contain various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.



Mama Brain product planning meeting 1



Mama Brain product planning meeting 2



■ Product overview
Product Name: Orgabits Pocket T-shirt
Color: royal blue/pink/lime/heather gray
Size: 90/100/110/120/130
Price: ¥ 1,900 (excluding tax)
Release date: Tuesday, February 9, 2016


■ skeegee
Mitsukaru is fun, Mitsukaru is thrilled, Mitsukaru is smiley, Mitsukaru is happy, and if it's not fun, it's not a T-shirt.
We propose such a "T-shirts Life" that makes every day exciting.
http://branshes.jp/


■ Happy Mama Festa
HAPPY MAMA FESTA is a place where mothers, companies and society can connect, and families and Japan can become more energetic! Based on the concept, this is Japan's largest event for moms to support moms who are working hard on housework, childcare, self-care and work. We aim to revitalize the region and Japan by creating a space where mothers, who are the center of the family, can grow and shine, and connect them to the happiness of mothers and families. In addition, this year will be the 4th time, and in September 2016, "HAPPY MAMA FESTA Sapporo" will also be held.
http://happy-mama-fes.com/


[Orgabits official website] http://orgabits.com/
[Orgabits Facebook] https://www.facebook.com/orgabits