This time, Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Traceable organic cotton yarn "TRUECOTTON / True Cotton", a charity project "Save nature and the animals project" for the purpose of environmental conservation. This project, which started last year, has received the support of many celebrities, select shops, and brands, and together we have been creating products that lead to the future. This time, we will sell a limited number of setups using TRUECOTTON thread with Reiko Takagaki, who is active as a model, including the cover model of the magazine STORY.
This time, Reiko Takagaki designed a sleeveless setup using TRUECOTTON. It is comfortable to wear and easy to handle without coordination, but depending on the coordination, it seems to be useful when raising the dress.
It is difficult to get lines out and hard to see, and is available in two colors: moss green and charcoal black. The silhouette also changes by wearing the top, and it is possible to wear the top and skirt separately. It is a setup that seems to be active in multi-purpose.
In addition, in the current situation of cotton cultivation, where it is extremely difficult to guarantee traceability, we collaborated with the Turkish spinning group "UCAK TEKSTIL Toyoshima & Co., Ltd. Choosing a traceable organic cotton yarn TRUECOTTON that was born with an exclusive sales contract has various benefits for the earth and people.
(1) Organic cultivation has a low impact on the global environment in cotton cultivation.
(2) Evidence that the product was produced in an environment where producers working on farms and spinning mills can work freely by protecting them from health hazards such as pesticides.
(3) No use of genetically modified seeds and conservation of native species.
(4) Overwhelmingly less garbage is mixed in by mechanical picking.
(5) Adoption of cotton with high color development of white.
We hope that the values of valuing producers, methods, and land, which are already pervasive in the food world, will spread in the fashion world TRUECOTTON.
A portion of the proceeds will be used to support activities by the World Wide Fund for Nature Japan (WWF JAPAN) to protect rare wildlife, conserve the natural environment such as forests and the sea, and support activities aimed at the sustainable use of resources and the prevention of global warming.
Collaboration items with Reiko Takagaki will be on sale at STYLEVOICE.COM from 7/9 (Friday).
Setup ¥14,300 (tax included)
Size: free
Color: Sage Green / Charcoal
WWF aims for a future where people live in harmony with nature.
A global environmental protection organization active in over 100 countries.
© 1986 Panda Symbol WWF ® “WWF” is a WWF Registered Trademark
Reiko Takagaki
After debuting as a model at the age of 15, she appeared in numerous fashion magazines. Currently, she is a cover model for the magazine "STORY".
He is also qualified as a fermented food meister and a fermented food health advisor, and his careful lifestyle is also supported.
She gave birth to a baby girl in July 2017.
TRUECOTTON
Organic cotton yarn that can identify "farms and spinning mills".
Toyoshima & Co., Ltd. was born by signing an exclusive sales agreement with UCAK TEKSTIL, a spinning groove of Turkish Organics, a representative of traceable cotton, for Japanese companies. Since integrated management from farm to spinning can be performed, it is possible to provide organic cotton yarn that can identify "farm and spinning factory".
Cotton is grown from seeds that have not been genetically modified, and is harvested by machine picking, so it is organic cotton that is less contaminated with foreign substances. Choosing organic cotton actually protects producers from health hazards such as pesticides. It is an organic cotton yarn made in an environment where even people who work in spinning cotton factories who make yarn can feel that they will work energetically tomorrow.
HP: http://truecotton.jp/
Instagram: @true_cotton
About TOYOSHIMA
Founded in 1841. During our 180-year history, we have expanded our business areas in response to the changing times. Currently, we purchase and sell raw materials, yarns, and fabrics from all over the world, and handle a series of processes from final product planning to production management and delivery. In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement "MY WILL." increase.
https://www.toyoshima.co.jp/
https://my-will.jp
