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Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, The "Orgavitz Project" developed by Nagoya City Naka-ku Nishiki 2-15-15) is a children's brand "Skeegee" of Apparel Manufacturing and Sales Blanches Co., Ltd. (President & CEO: Yoshihisa Sakairi, 2-1-11 Esaka-cho, Suita-shi, Osaka) with products planned together with "HAPPY MAMA FESTA". It will be on sale from Tuesday, April 5, 2016.

This is a kids' T-shirt jointly developed with "Mama Brain" (about 200 people registered)*1, the opinion number of the Japan's largest mom event "HAPPY MAMA FESTA", and is the second product of the popular project released in February 2016.
Based on the mother's opinion, the voice of "so that it is easy to understand the location of the child who starts playing hide and seek immediately" is available in four colors with a border pattern that stands out well from a distance. In addition, in response to the voice that "the collar label is tingling and disgusting when it hits the child's skin", we made a print of the collar label and devised a way to sew the tag on the outside. In addition, you can pull out the tag hidden in the breast pocket to write your name.
This item will be tagged with a hanging tag, and 10 yen per product will be donated to the fund of the Japan Foundation's project to increase the smile of mothers (Mama Pro)*2 to help with activities.


■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 100% products to 100 times more people than 100% organic cotton, about 90 brands are currently participating and producing about 900,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Approximately 15% of the insecticides and 7% of pesticides used worldwide are used in cotton produced by conventional cultivation methods (*Source: Textile Exchange), and contain various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.

*1 Mamabrain is an organization with about 200 mothers, and they are involved in various product planning as opinions keepers and participants in "HAPPY MAMA FESTA".
*2 MamaPro is a project promoted by the Japan Foundation to increase the smiles of mothers. We are engaged in activities to pass on to the next generation a society where it is easy to give birth, raise children, and play an active role.


■Product Overview

Product name: Ogabits Tenjiku Border T-Shirt
Color: Yellow/Red/Blue/Black
Size :90/100/110/120/130
Price (excluding tax): ¥1,900
Release Date: Tuesday, April 5, 2016


* A tag that allows you to write your name inside the pocket


* Collar part Print name and outer tag



■Skeegee
Fun but Mitsukaru Doki Doki Mitsukaru Smile Mitsukaru ♪ Happy ga Mitsukaru ♪ ♪ ♪ "If it's not fun, it's not a T-shirt" Cute, sports, rock, funky ... T-shirts with as many stories as children
We propose such "T-shirts Life" that makes every day exciting.
http://branshes.jp/

■HAPPY MAMA FESTA
Based on the concept of "Connecting mothers, companies, and society, and creating a place where families and Japan can be more energetic!", this is one of the largest events for mothers in Japan to support mothers who are working housework, childcare, childcare, self-rearing, and work. We aim to create a space where the "growth" and "brilliance" of mothers, who are the center of the family, are born, and by connecting them to the "happiness" of mothers and their families, we aim to make the community and the Japan more energetic. The fourth event was successfully held in February 2016, and "HAPPY MAMA FESTA SAPPORO" will be held in September 2016.
http://happy-mama-fes.com/


Augavitz Official Website: http://orgabits.com/
Augavitz Facebook : https://www.facebook.com/orgabits