TRUECOTTON is a traceable organic cotton yarn brand where you can see the face of the producer, carefully nurtured by people who work in a working environment that protects health and safety. This time, as a "little good thing", it will be adopted in the denim series "SHIPS any DENIM" developed by SHIPS any, which is a sustainable initiative that is friendly to the earth and the environment.
In this collaboration, we used denim made from TRUECOTTON, and Ms. Reina Asami worked on the design of the apron. The rainbow, which is also the point of the design, expresses a happy image, and the message "earth is my home" is embroidered with the feeling of cherishing the earth and nature as the home where everyone lives. Asami-san's happy and stylish apron that can be used at home or camping. We will develop it in unisex size so that you can share it with your family and important partners. A portion of the sales will be used for WWF JAPAN 's environmental conservation activities. Through this apron, you can think about a sustainable society that is friendly to the environment and people, and support activities for a better future for the earth.
REINA ASAMI × TRUECOTTON × SHIPS any apron 5,940 yen (tax included)
We use 8.9 oz denim made from traceable organic cotton from Turkey where you can see the face of the producer, which is consistently managed from the farm that picks the cotton that is the raw material of cotton to the factory that spins the yarn. With a light and soft texture, you can enjoy ease of movement and soft comfort. In addition, we are particular about sustainable materials for the buttons, and we have adopted natural coconut nut buttons. The length of the neck strap can be adjusted, so it can be used by both men and women. Asami's message is included in the embroidery design on the left waist. “Rainbows are a happy image. People feel very happy when they see a rainbow in the sky, and they love nature, so I added plants to it. I put the message "earth is my home" with the feeling that I want to cherish it because it is everyone's home, like a house." - Reina Asami
(URL) https://www.shipsltd.co.jp/pages/shipsany-specialitem-20210116.aspx
Release date: 1/16 (Sat) 12:00-
＜REINA ASAMI × TRUECOTTON × SHIPS any apron＞
Sales price: 5,940 yen (tax included)
Color: Navy
Size: One size
Release date: 1/16 (Sat) *Ships online shop will start selling from 12:00 on 1/16 (Sat)
(https://www.shipsltd.co.jp/g/g724540031/)
Available stores: SHIPS any Shibuya store, SHIPS any LUMINE EST Shinjuku WOMEN'S store,
SHIPS any LaLaport TOKYO-BAY WOMEN'S store,
SHIPS any LUMINE Yokohama WOMEN'S store, SHIPS any Nagoya Unimall store,
SHIPS any Namba Parks store
SHIPS Official Online Shop (https://www.shipsltd.co.jp/)
<Profile of Reina Asami>
Born in 1983, from Tokyo. After working as a popular model for the fashion magazine "SEVENTEEN", she has been active mainly in movies, dramas, and stage performances. In recent years, she has been active as a model again, and has gained overwhelming support from women of the same generation with "otona MUSE" and "LEE".
Instagram: https://www.instagram.com/reina_asami/
< TRUECOTTON >
TRUECOTTON is a sustainable organic cotton yarn that can "identify farms and mills". The characteristic of the Turkish organic cotton used for TRUECOTTON is that we can see the face of the producer = safety and security because we have integrated management from the farm that picks cotton, which is the raw material of cotton, to the factory that spins the yarn. . In addition, since it is machine-picked, there are few foreign substances mixed in the cotton, and the beautiful fabric can be woven. Among the organic cottons, where the use of pesticides is strictly controlled, if you choose cotton that has good traceability, you will agree that not only the people who wear them but also the people who make them are happy.
HP: 
Instagram: @true_cotton
<SHIPS any>
The brand concept of “SHIPS any” is clothes that suit “any person, any place, any time”, where you can enjoy clothes as you like and find something that suits you. While inheriting the DNA that Ships has cultivated for a long time, we will develop casual and business wear at an affordable price range for adults with their own style and children.
WEB SITE: https://www.shipsltd.co.jp/label/shipsany/
Instagram: https://www.instagram.com/ships_any_official
Facebook: https://www.facebook.com/shipsany/
〈Toyoshima & Co., Ltd.〉
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
https://www.toyoshima.co.jp/
https://my-will.jp
Inquiries about products
Shipps Information Center
0120-444-099
