This time, Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku From the traceable organic cotton yarn "TRUECOTTON / True Cotton", which can be traced back to the production farm and the spinning mill, the charity project "Save nature and the animals" for environmental conservation The first phase of the project is about to start.
In the first memorable project of this project, models Mayumi Sada, Rena Takeshita, Yu Yamada (in alphabetical order) and stylist Kei Shirahata are TRUECOTTON as collaborators. And a pouch for storing the mask will be sold as a set.
The mask, which is made of TRUECOTTON thread with a washable antibacterial finish, is seamlessly knitted to reduce the burden such as stiffness due to long-term wear, and has a three-dimensional finish that fits the face line. In addition, in order to suppress the temperature rise inside the mask in the summer, we will also sell a cooling agent that can be attached inside the mask and a filter sheet that further enhances the antibacterial effect.
This TRUECOTTON antibacterial mask set will be available for pre-order on the EC site “STYLEVOICE.COM” from 7/31.
Part of the sales will be used to support WWF JAPAN 's activities to protect rare wildlife, forests and oceans, as well as activities aimed at the sustainable use of natural resources and the prevention of global warming.
Choosing a TRUECOTTON mask is a choice of new values of organic cotton that you can see the face of the producer, carefully nurtured by the people working in the protected working environment of UCAK TEKSTIL in Turkey. As a result, it leads to participating in activities for a better future of the earth.
A set of a washable antibacterial mask and a drawstring mask case.
Comes with 4 ice packs and 2 filter sheets that can be inserted from the pocket entrance at the bottom of the mask, so you can enhance the function according to the season and environment.
A panda logo tag is attached to the mask case.
Each set ¥ 3,800 (excluding tax)
WWF is a global environmental protection organization active in more than 100 countries, aiming for a future where people live in harmony with nature.
© 1986 Panda Symbol WWF ® “WWF” is a WWF Registered Trademark
About TRUECOTTON
Organic cotton yarn that can identify "farms and spinning mills".
Toyoshima & Co., Ltd. was born by signing an exclusive sales agreement with UCAK TEKSTIL, a spinning groove of Turkish Organics, a representative of traceable cotton, for Japanese companies. Since integrated management from farm to spinning can be performed, it is possible to provide organic cotton yarn that can identify "farm and spinning factory". Cotton is grown from seeds that have not been genetically modified, and is harvested by machine picking, so it is organic cotton that is less contaminated with foreign substances. Choosing organic cotton actually protects producers from health hazards such as pesticides. It is an organic cotton yarn made in an environment where even people who work in spinning cotton factories who make yarn can feel that they will work energetically tomorrow.
TRUECOTTON HP: http://truecotton.jp/
TRUE COTTON Instagram: TRUECOTTON
About TOYOSHIMA
Founded in 1841. During our nearly 180 years of history, we have expanded our business areas in response to the changing times. Currently, we are involved in a series of processes from purchasing and selling raw materials, threads and fabrics from all over the world, to final product planning, production management, and delivery, and are comprehensively developing our business in every process of the Japanese fashion industry.
In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement "MY WILL." increase.
