The Toyoshima & Co., Ltd. began in Tencel about 30 years ago. We have been working to promote sustainability in the fashion industry by handling environmentally friendly materials such as organic cotton. FOOD TEXTILE is Toyoshima & Co., Ltd. It is a project consisting of three companies: a food company that provides colored raw materials, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, and coffee dumplings that have been discarded in the past from food-related companies and farms, extract the ingredients contained in the food, and dye them into dyes. The fashionable series "Converse E.C.Lab" and the fashionable series "Converse E.C.Lab" that introduces Converse's environmentally friendly eco-friendly materials on an experimental basis FOOD TEXTILE In the first item release, we adopted a fabric dyed with drip coffee broth, substandard mallow blue (herb), and color extracted from scattered cherry blossom petals for the upper, which was very popular. In this second item release, we have adopted fabric dyed in colors extracted from non-standard juniper (herbs) of "Tree of Life" and non-standard purple cabbage (purple cabbage) of "Kewpie Group" for the upper. It is an item that can be fashionably incorporated into "sustainable" from your feet in your daily life.
■Product Overview
This time, the second collaboration, there are two colors: “Juniper” using non-standard herbs (juniper) from the tree of life and “Purple Cabbage” using non-standard purple cabbage from the Kewpie Group. The sole uses an outsole with recycled rubber and an Ortholite Eco insole, and the name of the material used for the dye is printed on the back of the tongue. Why don't you incorporate "sustainable" into your daily life from your feet?
Line up:
・Product name: ALL STAR FOOD TEXTILE HI
・Color: Juniper, Purple Cabbage
・Price: ¥9,000 (excluding tax)
・Size: 22.0-28.0, 29.0, 30.0cm
・ Scheduled release date: Scheduled to be released in August
■ "CONVERSE"
Founded in 1908 by Marquis M. Converse in Massachusetts, USA. A masterpiece that represents the brand and has been loved for a long time, the Campus All Star was born in 1917 as a basketball shoe. Since then, through the era of performance shoes, it has now established itself as a fashion icon. In addition, Jack Purcell and Pro Leather have been loved for many years and are known for leaving a number of masterpieces that can be said to be eternal classics.
■ "FOOD TEXTILE "
FOOD TEXTILE is a project to reuse waste ingredients from the fashion industry. We purchase non-standard ingredients such as irregular shapes that have been discarded in the past, as well as scraps of cut vegetables, from food-related companies and farms, extract the ingredients contained in plants, and dye them as dyes. In addition to developing original products, we have collaborated with various fashion brands in Japan to promote production, sales, and commercialization, and have been tackling the problem of food loss from the apparel industry. Currently, we are collaborating with more than 15 domestic food-related companies, agriculture, and farms to build a sustainable system that connects industries.
■Toyoshima & Co., Ltd.
Founded in 1841. During our nearly 180 years of history, we have expanded our business areas in response to the changing times. Currently, we are involved in a series of processes, from purchasing and selling raw materials, threads and fabrics from all over the world, to final product planning, production management, and delivery. In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement "MY WILL." increase.
