Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku A project to utilize vegetables and ingredients scheduled for disposal as dyes "FOOD TEXTILE (hereinafter referred to as "Food Textile") will release three types of collaboration products with the brand "Lily Brown" of Mash Style Lab Co., Ltd. It will be available at Lily Brown stores, Rabbit Online, and the official web shop from mid-December.
In this collaboration, we have selected three colors: “Brown”, which is dyed by reusing the dryness of espresso coffee served at the cafe, “Lavender”, which is dyed with non-standard blue mallow, and “Off-white” of Echinacea. . With over 90% natural dyes, the soft color of the hooded textile is preserved, and the product has been completed with attention to the details of the Lily Brown-like design.
The product line-up includes [shirt], which has a slightly rough size and can be enjoyed as a jacket, [big T-shirt], which has a relaxed feel but has a neat silhouette with side slits, and the button design on the side, which is typical of Lily Brown. 3 types of [wide pants] with a vintage-like impression.
■ Product details
【shirt】
Price: ¥16,000 (+tax)
Color: Off-white / Brown
We have finished it with a slightly rough size so that you can enjoy it in 2 ways, a shirt and a haori. Although it has a sophisticated and simple design, it is playful by incorporating small buttons into the thick placket.
[Big T-shirt]
Price: ¥7,400 (+tax)
Color: Off-white / Lavender / Brown
A long T-shirt with a big silhouette that you can wear comfortably.
By shortening the front hem and adding slits on the sides, we focused on a relaxed yet neat silhouette.
[wide pants]
Price: 17,000 (+tax)
Color: Off-white / Brown
These pants have a wide silhouette and are made of cotton satin material, so you can wear them lightly until early summer. By applying a button design on the side, it has a vintage-like impression that is typical of Lily Brow.
■ Release date Mid-January 2019
■Available stores Lily Brown directly managed stores, rabbit online, official web shop
"FOOD TEXTILE"
Food Textile is a project to reuse food waste from the fashion industry. We buy non-standard ingredients such as irregular shapes and scraps of cut vegetables from food-related companies and farms, extract the ingredients contained in the plants, and dye them with dyes. In addition to developing original products, we have worked with various domestic fashion brands to promote production, sales, and commercialization, and have tackled the food loss problem from the apparel industry. Currently, we are building a sustainable system that connects industries by collaborating with more than 15 domestic food-related companies, agriculture, and farms.
Lily Brown
Based on the concept of “vintage future dress” inspired by vintage items from overseas, we propose real clothes that incorporate the warmth of vintage and original designs into modern fashion.
