■ Expressing the world view by carefully selecting designs from historical archives made in the 18th and 19th centuries
Lily Brown is a popular women's brand with creative designs that combine vintage taste with trend elements and break down in a modern style, developed by Mash Style Lab Co., Ltd., which handles Sneijder and others. This time, we will select carefully selected designs that have a high affinity with the brand concept "vintage feature dress" from the approximately 6 million textile archives stored in the "Mulhouse Textile Museum", and the season theme " New Bourgeoisie” world view. A total of 4 autumn/winter items, including coats and dresses with classical designs made around the 18th and 19th centuries.
■ Approximately 6 million designs from the 18th century onwards have been collected, attracting the attention of creators around the world.
TOYOSHIMA is the only place in Japan to develop apparel-related products at the Mulhouse Textile Museum
The Mulhouse Textile Museum, located in the Alsace region of France, has a collection of about 6 million textile materials from Europe and around the world, centering on interior decoration and clothing design drawings and textile samples. The richness and quality of its collection has earned it a high reputation as a print art museum unlike any other in the world.
Even today, it attracts designers and artists from famous European haute couture houses, and creators from all over the world visit this museum to find new inspiration and use it as a design source.
TOYOSHIMA has contracted with Nishikawa Co., Ltd., a major bedding manufacturer and master licensee of the Mulhouse Dyeing and Weaving Museum, and is the only company in Japan to manufacture and develop apparel-related products that utilize their archives as an OEM.
■ New items for autumn and winter designed by “Mulhouse Textile Museum”
・[Bow tie coat]
-You can enjoy it even when not wearing it with the lining design-
The bow-tie silhouette coat, which incorporates a classical and traditional mood, casually peeks at the textile lining. It is an item that you can enjoy the charm even after taking off the coat.
・[Shirring Dress]
~ Dress that beautifully charms your body line ~
A dress with a classical impression with a design that covers the whole body. The gathers on the sleeves and waist ribbon make the body line look beautiful while maintaining a minimal silhouette.
・[Rib Turtle Knit]
-Classical item that gives off a presence with one piece-
Rib knit with a button design that looks like a cardigan at first glance. The design printed on the knit gives a classical impression. The item which gives off presence with one piece in spite of being knit.
・[Shirred skirt]
-New skirt with a neat appearance and comfort-
A skirt with a shirring design that makes your waist look neat. An item that is easy to mix and match with elastic specifications that make it easy to adjust the waist position. The gold fringe that goes well with the fabric is also a point.
■ Product overview
・Scheduled release date and place
August 13, 2019 (Tuesday)-Lily Brown Official Online Shop URL: https://lily-brw.com/
August 21, 2019 (Wednesday) ~ Lily Brown directly managed store
■ Lily Brown
Based on the concept of a “vintage future dress” inspired by vintage items from overseas, we propose real clothes that incorporate the warmth of vintage and original designs into modern fashion.
■ "Mulhouse Textile Museum"
Mulhouse, a city near the Swiss border, is the center of French print culture. The Mulhouse Museum of Dyeing and Textile has a collection of about 6 million printed fabrics from France and abroad, and is known as a museum that European luxury brands use as design sources.
The biggest feature of the archives of the Mulhouse Museum of Dyeing and Textile is that the patterns can be freely arranged. In addition, the arranged print pattern will be re-acquired in the museum and later become part of the new archive. Historically valuable designs are revived in the present day and returned to the museum. This is the identity of the museum. Since 2013, Toyoshima & Co., Ltd. has signed a sublicense agreement with Nishikawa Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France, and is the only Japan company to utilize its archives for apparel and stoles, We develop and produce umbrellas, handkerchiefs, bags, and bags on an OEM basis.
