Using environmentally friendly eco-materials, Converse develops a new series
The theme of Converse's Fall/Winter 19 collection is "BEYOND THE STANDARD". Among them, a fashionable new series “converse eclab” was born, which introduces experimentally eco-friendly materials. As the first model, "FOOD TEXTILE", which reuses ingredients that are scheduled to be discarded as dye, is adopted for the upper. In addition to the dried out drip coffee, we use non-standard herbal teas and the colors of cherry blossom petals, flowers that represent Japan. In addition, it has a classic silhouette with a low toe spring, and recycled rubber is used for the sole, making it a fashionable and sustainable item.
Food loss reduction project "FOOD TEXTILE" from the apparel industry
Food Textile is a sustainable project brand dyed from vegetables and ingredients that are scheduled to be discarded. We buy non-standard ingredients such as irregular shapes and scraps of cut vegetables from food-related companies and farms, extract the ingredients contained in the plants, and dye them with dyes.
In addition to developing original products, we have worked with various domestic fashion brands to promote fabric sales and commercialization, and have tackled the food loss problem from the apparel industry. Currently, we are building a sustainable system that connects industries by collaborating with more than 15 domestic food-related companies, agriculture, and farms.
Available in 3 natural colors created from reuse
Drip Coffee
A brown color that reuses the dryness of the drip coffee served at the cafe as a dye.
In addition to organic herbs and essential oils carefully selected from affiliated farms in 51 countries around the world, "Tree of Life" handles herbs, aromatherapy, and superfood-related products. We use the non-standard residue of the herbal tea "Mallow Blue", which has a beautiful bright blue color.
Cherry blossoms are representative flowers of Japan. After the best time to see the flowers, the colors are being extracted from the scattered petals. With the purpose of preventing the fading of the Great East Japan Earthquake, a fund is included for activities to plant cherry blossoms in the affected areas, including the tsunami arrival areas.
Product Summary
・Product name: ALL STAR FOOD TEXTILE HI
・Color: Sakura, Drip Coffee, Blue Mallow
・Price: ¥9,000 (excluding tax)
・Sales start date: August 2019
・Sales: FOOD TEXTILE ONLINE SHOP https://www.foodtextile.shop/
■ About converse eclab
A fashionable new series that introduces the experimental use of eco-friendly materials.
・コンバースの一般のお客さま向けお問い合わせ先
コンバースインフォメーションセンター
TEL：0120-819-217 月～金曜日（土日・祝日除く）9:00～18:00
メディア関係者お問い合わせ先 PRESS HOUSE 03-3746-2091
■ FOOD TEXTILE（フードテキスタイル）について
ただ捨てられていくものを、生まれ変わらせることで、”食”を中心として衣・食・住の生活シーンを
ファッショナブルに楽しむファッション業界から食品廃棄物を再活用するプロジェクト。
・Toyoshima & Co., Ltd. Official Website: https://www.toyoshima.co.jp
・ Each image download URL: http://bit.ly/2Mip1b7
(Individual images of the products can be downloaded from the above.) ）
