http://orgabits.com/【Orgavitz Official Website】
"Orgavitz" is an organic cotton promotion project that began in 2006 with the desire to contribute to the global environment and producers "a little" by everyone. In order to make it easier for organic cotton to be used and popularized, about 100% brands are currently participating and producing a cumulative total of more than 6.84 million items based on the "reverse idea" of delivering 100% of products to 100 times the number of people without sticking to 100% of the amount used per garment. These activities have expanded to support farmers and NPOs in the country of origin, and the circle of social contribution activities that can be participated in on a daily basis through a single piece of clothing is also expanding. (*Source: Textile Exchange)
Cotton cultivation, which is the raw material for clothing, uses about 15% of the insecticides and 7% of pesticides used around the world*, and is associated with many environmental and social problems such as the massive use of pesticides, soil contamination, and health hazards of farmers. On the other hand, organic cotton is organically grown cotton on farmland that has not used pesticides or chemical fertilizers at all for more than three years. The widespread use of organic cotton is expected to reduce traditional cotton cultivation methods and improve problems in global production areas.
■What are Augavits?
Organic cotton promotion project involving the largest number of apparel brands in the Japan
Mantis print T
<Clothing education> with organic materials
The Insect Collection is based on the concept of "fukuiku," which fosters children's zest for life by deepening their understanding of environmental issues and internationalism through clothes and miscellaneous goods.
This time, we focused on cotton, which is a raw material for clothes, and decided to adopt it because we agreed with the philosophy of organic cotton "Orgabits" with low environmental impact.
1 yen for each product developed this time will be used for organic cotton promotion activities in India.
Unveiled at the “Happy Mama Festa” Kids Fashion Show
Orgabits endorses and co-sponsors HAPPY MAMA FESTA, an event for moms that supports moms who are working hard on housework, childcare, self-care, and work.
This time, 20 kids models wearing the latest insect collection will walk the runway at the Happy Mama Festa Orgabits stage held on Sunday, February 24th.
Happy Mama Festa” overview
An event for moms to support moms who are working hard on housework, childcare, childcare and work, based on the concept of "connecting moms, companies and society, and creating a place where families and Japan can become more energetic!" , "HAPPY MAMA FESTA".
We aim to revitalize the region and Japan by creating a space where mothers, who are the center of the family, can grow and shine, and connect them to the happiness of mothers and families.
State of the past stage
- Date and time February 22, 2019 (Friday) to February 24, 2019 (Sunday) 10:00-17:00 * Ends at 16:00 only on the 24th (Sunday) * Orgabits stage is 12:05-12:00 twenty five
- Venue Nagoya Dome (1-1-1 Daikominami, Higashi-ku, Nagoya)
- Organizer HAPPY MAMA FESTA Executive Committee (Chunichi Shimbun, Nagoya Dome)
- Co-sponsored by The Nippon Foundation
- Planning cooperation Yoshimoto Creative Agency
Praying Mantis Pattern T
One Piece (Hachi)
Light-emitting firefly T
- Product developer's comment: We value easy-to-wear daily wear and playful designs. Luminescent firefly T-shirts are items that arouse children's curiosity by accumulating fluorescent light and glowing in the dark!
■Product sales location
SDGs portal site “SUSTY” https://susty.world/
pop-up shop
・Sogo Yokohama (2-18-1 Takashima, Nishi-ku, Yokohama-shi, Kanagawa) Period: March 19 (Tue)-April 1 (Mon)
・Seibu Ikebukuro (1-28-1 Minamiikebukuro, TOYOSHIMA-ku, Tokyo) Period: April 3 (Wednesday) to April 10 (Wednesday)
■ "Insect Collection"
Insects and children living on the earth.
We want both adults and children to learn and grow in harmony with nature, and cherish each day.
The "Insect Collection", which was born from such thoughts, is an apparel brand centered on children's clothing with the theme of insect motifs produced by Teruyuki Kagawa.
The concept is "fukuiku," which fosters children's zest for life by deepening their understanding of social issues such as TPO and manners, environmental issues, and internationalism through clothes and miscellaneous goods.
