This time, from the apparel brand "element of SIMPLE LIFE" developed by Renown Co., Ltd. (President & CEO: Minoru Kitahata, 3-6-11 Ariake, Koto-ku), nine items such as blouses and cut-and-sew under the brand pattern of the "Mulhouse Museum of Dyeing and Weaving" will be released sequentially from April 29, 2016 (Friday). This is the first time that "element of SIMPLE LIFE" will release products under the "Mulhouse Museum of Dyeing and Textile" brand.
<Sarasa button-down shirt (men's)>
<blouse with floral print collar (ladies)>
◆ Product overview
Product Name: Mulhouse Textile Museum Sarasa Pattern Print Polo Shirt (Men's)
Color: Blue/White
Size: M/L/LL
Price (excluding tax): 5,900 yen
Product Name: Mulhouse Dyeing and Weaving Museum Fine Pattern Print Polo Shirt (Men's)
Color: Wine/Navy
Size: M/L/LL
Price (excluding tax): 5,900 yen
Product name: Mulhouse chintz button-down shirt (men's)
Color: Blue/White
Size: S/M/L/LL
Price (excluding tax): 6,900 yen
Product name: Mulhouse fine pattern regular shirt (men's)
Color: Wine/Navy
Size: S/M/L/LL
Price (excluding tax): 6,900 yen
Product name: Mulhouse floral print cut and sew (ladies)
Color: Green/Yellow
Size: M/L/LL
Price (excluding tax): 4,900 yen
Product Name: Mulhouse Paisley Print Pullover (Women's)
Color: Blue/Pink
Size: M/L/LL
Price (excluding tax): 4,900 yen
Product name: Mulhouse floral print two-piece style pullover (ladies)
Color: Navy/Beige
Size: M/L/LL
Price (excluding tax): 4,900 yen
Product Name: Mulhouse Floral Print Collared Blouse (Women's)
Color: Navy/White
Size: 9/11/13
Price (excluding tax): 5,900 yen
Product Name: Mulhouse Floral Print Tunic (Women's)
Color: Navy/Yellow
Size: 9/11/13
Price (excluding tax): 6,900 yen
Release date: Released sequentially from April 29 (Friday)
◆Element of SIMPLE LIFE
“be simple life”- natural & simple modern jeaning casual -
Necessary for life. That is... Spiritual richness. A life surrounded by only what you really need.
Not material desires, but internal, spiritual comfort with family and friends. Or the desire to enjoy life itself. That is what enriches the human mind.
Element of Simple Life is based on the concept of "Jeaning & Life Style", and we would like to help you enjoy and comfortable "life".
◆About the Mulhouse Museum
Mulhouse, a city near the Swiss border, is the center of French print culture. The Mulhouse Museum of Dyeing and Textile has a collection of about 6 million archives of printed fabrics from France and abroad, and is known as a museum that European luxury brands also use as design sources.
One of the biggest features of the archives of the Mulhouse Museum of Dyeing and Textile is that the patterns can be freely arranged. What's also great is that the arranged prints are re-acquired in the museum and later become part of the new archives. Historically valuable designs are revived in the present day and returned to the museum. This is the identity of the museum.
Since 2013, Toyoshima & Co., Ltd. has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France. It is the only company in the Japan that utilizes the archives to develop and start OEM production of apparel, stoles, umbrellas, handkerchiefs, bags, and bags.
