オーガビッツ「ブルーオーシャンプロジェクト」ikkaと7年目となるコラボレーション商品を新発売｜ニュース

Orgabits "Blue Ocean Project" New release of collaboration products with ikka for the 7th year

A Toyoshima & Co., Ltd. of a specialized trading company (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15) will release a new product that will support the protection of sea turtles in collaboration with the apparel brand "ikka" from Friday, July 6, 2018.

■ A project to preserve the marine environment beyond the boundaries of brands from apparel

Orgabits launched the "Blue Ocean Project" in 2012, and in order to promote the protection of sea turtles, which are endangered species, and the conservation of marine life and the coastal environment, 10 yen for every product sold in collaboration with the brands participating in the project. Donations are supported by the NPO Japan Sea Turtle Association.

In addition, we have carried out activities to spread the protection of sea turtles, which are endangered species, such as "sea turtle classes", "spawning observation", and "release from the coast" for general customers. In the past, we have expanded the circle of activities by holding sea turtle release events in collaboration with brands that have continued to support the project, including "ikka".

Through the activities of this project, we will continue to work on the protection of sea turtles and environmental conservation activities from the apparel industry beyond the boundaries of brands.

■ikka7th year collaboration with, new product with sea turtle “talking tag” released
This product is a men's T-shirt with an embroidered sea turtle motif from the apparel brand "ikka" developed by Cox Co., Ltd., which has been participating in the project for the 7th year this year. In addition, Orgabits' original tag "Talking Tag" has been adopted, and when the QR code is read, the sea turtle will thank you for purchasing the product. (URL: http://orgabits.com/speakingtag/)

■ Product overview
Product name: Sea turtle embroidery T-shirt
Sales locations: "ikka" and "ikka LOUNGE" nationwide (excluding some stores)
Each online store

■ NPOJapan Sea Turtle Association

The Sea Turtle Association of Japan, an NPO established for the purpose of protecting sea turtles, not only protects sea turtles, but also conserves marine animals and the coastal environment. We are looking for ways to preserve culture.

■ikka

ikka is a brand targeting couples in their 40s based on the concept of "wear smartly, live smartly". We propose an adult lifestyle to always be smart in both fashion and lifestyle.
We have a product lineup centered on men's apparel, ladies' apparel, and accessories.
[ikka official online store] http://store.cox-online.jp/ikka/

What is the “Orgabits Project” developed by TOYOSHIMA Co., Ltd.?

An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 630,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.

[Orgabits official website] http://orgabits.com
[Orgabits Facebook page] https://www.facebook.com/orgabits