ニュース

 

Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15) is developing the organic cotton promotion project "Orgavitz".
From the apparel brand "Lugnoncure" (hereinafter referred to as "Lunon Cure") developed by Can Co., Ltd. (President & CEO: Takao Tachibana, 4-12-15 Ginza, Chuo-ku, Tokyo), blouses and chinos made of organic cotton will be released from early May 2018.
Renon Cure received the support of "Orgavits" from the desire to "use organic cotton to improve environmental pollution and pesticide damage", and this time we have commercialized items using organic cotton. This product can be purchased at Renon Cure stores and websites nationwide.
Through the launch of products from Renon Cure, "OGAVITS" will continue to strive to correctly understand and spread organic cotton.

 

 

■Lugnoncure​​​

For women who live naturally in their own way...
Based on unpretentious French casual,
"Daily Wear" with a little commitment
I subtly put a sense of trend
We propose a playful style.
【Lugnoncure Official Website】http://lugnoncure.jp/

■Augavitz
Organic cotton promotion project involvingthe largest number of apparel brands in Japan

The project, which started in 2006, currently produces about 630,000 items a year with about 90 brands participating in the "reverse concept" of delivering 100% products to 100 times more people without sticking to 100% organic cotton. These activities have expanded to support farmers and NPOs in the country of origin, and the circle of social contribution activities that allow people to participate in fashionable clothes is also expanding.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
【Orgavitz Official Website】http://orgabits.com/
【Orgavitz Facebook Page】https://www.facebook.com/orgabits/