This year as well, the popular brand "ikka" developed by Cox Co., Ltd. (President & CEO: Hidenori Yoshitake, 1-2-1 Hashihamacho, Chuo-ku Japan) will participate in the "Blue Ocean Project" and will release T-shirts in collaboration with IKKA stores nationwide from July 15, 2016 (Friday). This is the fifth year that "ikka" has participated in the Blue Ocean Project. In 2014, we held a release event for a sea turtle named "ikka". IKKA will continue to work on environmental conservation through social contribution activities such as Orgavitz.
This year's product will be available in three patterns: the annual sea turtle photo print T-shirt, a trendy paisley T-shirt that resembles a sea turtle, and a T-shirt with a pocket with the sun on the chest. In addition, this collaboration product has a design on the neck that resembles a sea turtle egg designed for this project along with the brand logo.
Through the activities of the Japan Sea Turtle Association, the Blue Ocean Project will not only protect sea turtles, but also conserve marine animals and the seashore environment, and explore ways to preserve the livelihoods and culture of people living near the coast, fishermen, and people who come into contact with sea turtles.
"Sea Turtle PT V Neck T Photo Print"
"Sea Turtle PT V Neck T Paisley Pattern"
"Sea Turtle PT V-Neck T-Pocket T-Shirt"
"Brand name on the neck"
What is the “Orgabits Project” developed by Toyoshima & Co., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 900,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.
■ Product overview
Product name: Sea turtle PT V-neck T photo print
paisley pattern
Pocket T-shirt
Color: White/Off-white/Navy blue in 3 colors
Size: M/L/LL
Price (excluding tax): 2,300 yen
Release date: Friday, July 15th
<NPO Japan Sea Turtle Association>
The Sea Turtle Association of Japan was established for the purpose of protecting sea turtles. “Orgabits” supports the activities of the NPO Japan Sea Turtle Association. This project, titled "Blue Ocean Project", aims not only to protect sea turtles, but also to conserve marine animals and the coastal environment, through Orgabits products and the activities of the Sea Turtle Association of Japan. , we will explore ways to preserve the lifestyles and culture of people who come in contact with sea turtles.
There are seven species of sea turtles in the world. Loggerhead turtles, which are also found spawning in Japan, move to Mexico once they are born. There they eat and grow, and when they grow up they return to Japan to lay eggs. For this reason, Japan's sandy beaches are the only spawning grounds for loggerhead turtles in the North Pacific.
Green sea turtles that you encounter while diving also come to eat the rich seaweed of the seas of Japan. However, even the sea turtles that have lived for millions of years are now in danger of extinction.
Orgabits donated 524,560 yen to the NPO Japan Sea Turtle Association on August 29, 2015.
<ikka>
ikka is a brand that mainly targets couples in their 40s, based on the concept of "wear smart, live smart."
We propose an adult lifestyle to always be smart in both fashion and lifestyle. With an assortment of goods centered on men's, women's, and fashion accessories, we have about 146 stores in shopping centers and other locations nationwide. (As of June 30, 2016)
[Orgabits official website]
http://orgabits.com
[Orgabits Facebook page]
https://www.facebook.com/orgabits
