With this adoption, pre-sales of all 10 products such as hats, turbans, and stoles for women under the brand name "ORGABITS" will begin on the EC site "AURORA ONLINE STORE" from Wednesday, March 9, and will be sold sequentially at department stores nationwide from early March.
■ ORGABITS, a women's brand that uses organic cotton, debuts!
Adopting functional materials for spring and summer, developing fashion accessories with comfort and functionality
"ORGABITS" is a project brand started by our company in 2005 with the aim of popularizing and promoting organic cotton. Until now, I have been mainly active in the position of a project in which various fashion brands participate.
However, in conjunction with the adoption of ORGABITS organic cotton in Aurora's women's products, we have decided to develop it under the brand name ORGABITS for the first time.
This time, we will be developing hats, turbans, and stoles for women. The same organic cotton from Turkey is used, but it is a product that allows you to feel various charms by combining different materials and weaving methods. For use in the spring and summer, we have adopted light-shielding materials and applied UV processing to prevent sunburn.
■ Background of “ORGABITS” branding
The adoption of this label license started when Aurora agreed with ORGABITS' concept of "contributing to the global environment and society little by little through organic cotton" while promoting sustainable initiatives. did.
By combining Aurora's product strength with TOYOSHIMA 's textile processing technology, we have created a brand based on the desire to expand this concept with various high-quality products with added value other than "organic cotton". I decided to do it.
“ORGABITS” will continue to work on various projects and mechanisms as a supporter of companies, organizations, and individuals who “want to do something good for the global environment and society”.
■ Product information
[Brand name] ORGABITS
[Sales period] Scheduled to be sold sequentially from March 9, 2022 (Wednesday)
[Sales location] EC site “AURORA ONLINE STORE”, department stores nationwide
【Official site】https://aurora-store.jp/
【Product line-up】
·hat
This product combines Turkish organic cotton and lace under the theme of "lace". Anti-bacterial and deodorant material is used for the sweat tape that touches the forehead, and the brim is made of light-shielding material, so you can take care of the sun.
・Turban
Turban woven in a lace style with Turkish organic cotton thread. It can be washed by hand, and the knit material is stretchy and fits perfectly on the head. It's also perfect as a gift for those who don't know the size.
·Stall
An elegant check stole made from a combination of Turkish organic cotton and linen. At a weaving shop in Bishu, we use thin and delicate threads and weave them slowly and carefully. With its thin and smooth texture, it is also recommended as a countermeasure against air conditioning in midsummer. It also has UV processing, so it can be used as a UV countermeasure in hot weather.
The three-dimensional effect created by combining linen expands the range of styling. Hand washing at home is also possible.
・Product name: Edge Up Breton
・Color: Pink/Off-white/Black
・Size: M~S
・Mixing ratio: Body: 100% cotton, Lace part: 62% cotton, 38% polyester
・Price: 8250 yen (tax included)
・Product name: Lace casquette
・Color: Beige/Brown/Off-white
・Size: M~S
・Mixing ratio: Body 100% cotton, Lace part 100% polyester
・Price: 8250 yen (tax included)
・Product name: Maruten lace crochet
・Color: Pink/Off-white/Black
・Size: M~S
・Mixing ratio: Main body 100% cotton・Brim lining part 62% cotton 38% polyester
・Price: 8250 yen (tax included)
・Product name: Lace edge up sailor
・Color: Pink/Off-white/Black
・Size: M~S
・Mixing ratio: Body: 100% cotton, lace part: 62% cotton, 38% polyester, brim lining: 81% polyester, 19% cotton
・Price: 8250 yen (tax included)
・Product name: Total race bucket hat
・Color: Green/Beige/Off-White
・Size: M~S
・Mixing ratio: Body: 100% cotton, Lace part: 62% cotton, 38% polyester
・Price: 8250 yen (tax included)
・Product name: Knit turban
・Color: Green/Beige/Brown/Black
・Size: Free
・Mixing ratio: 62% cotton, 22% acrylic, 16% nylon
・Price: 5,500 yen (tax included)
・Product name: Lace turban
・Color: Green/Orange/Beige/Black
・Size: Free
・Mixing ratio: Body 100% cotton, Lace part 100% polyester
・Price: 7,700 yen (tax included)
・Product name: Cotton linen check scarf (UV/WASH)
・Color: Light Beige/Off White/Black
・Size: about 60 x 175 cm
・Mixing ratio: 74% cotton, 26% linen
・Price: 6,600 yen (tax included)
・Product name: Cotton Linen Jacquard Stole (UV/WASH)
・Color: Pale Pink/Light Beige/Off White/Pale Green
・Size: about 60 x 175 cm
・Mixing ratio: 91% cotton, 9% hemp
・Price: 6,600 yen (tax included)
・Product name: Cotton Linen Jacquard Stole (UV/WASH)
・Color: Pale Pink/Light Beige/Pale Blue
・Size: about 60 x 175 cm
・Mixing ratio: 65% cotton, 35% linen
・Price: 6,600 yen (tax included)
■Aurora Corporation Comment from the person in charge (Executive Officer Mr. Iwade)
We are promoting various initiatives to aim for a sustainable society. Among them, we also actively used organic cotton. I deeply sympathize with the ORGABITS Project's support for organizations that are active in the environment and society, and I decided to work on it. It also overlapped with our desire to have more customers use organic cotton. By participating in our company, we will propose high-quality products by introducing the concept of ORGABITS and the added value of our various technologies and functions to new layers. We will strive to popularize the ORGABITS project.
■Toyoshima & Co., Ltd. Comment from the person in charge (ORGABITS producer Daijiro Koide)
The organic cotton promotion project has been going on for 16 years, but we are very pleased that this is the first initiative by Aurora Co., Ltd. to develop a product using a single label called "ORGABITS". We hope that Aurora Co., Ltd.'s high product development capabilities and many sales channels centered on department stores will be able to increase new fans of ORGABITS together.
■ "ORGABITS" is a project that contributes to the global environment and society "a little" (bits) together.
"ORGABITS" is an organic cotton promotion project that started in 2005 with the desire to contribute to the global environment and producers one by one. In order to make it easier for organic cotton to be used and popularized, more than 135 fashion brands have participated to date, producing a total of more than 9.3 million items with the "reverse idea" of delivering 100 times the number of people with 100% organic cotton products per piece of clothing, rather than sticking to 100% organic cotton used for a single piece of clothing. Items endorsed by ORGABITS are accompanied by donations to support organic cotton farmers and NPOs, and the circle of social contribution activities that can be participated in on a daily basis through a single piece of clothing is expanding.
【Orgavitz Official Website】http://orgabits.com/
【BITS MAGAZINE Site】http://orgabits.com/bits-magazine/
【Ogavitz Official Instagram】https://www.instagram.com/orgabits/
■ Aurora Co., Ltd. https://www.aurora-accent.co.jp/
Founded in 1896 as a manufacturer and wholesaler of western umbrellas and Japanese shawls. We handle umbrellas, parasols, rain goods, scarves, stoles, hats, etc., and continue to propose lifestyles and fashions that match the times. As a professional, we continue to propose products without compromising on design, quality, and fashion.
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
