Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, The City of Nagoya Naka-ku Nishiki 2-15-15) has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France, and is the only Japan company to produce and develop apparel, stoles, umbrellas, handkerchiefs, bags, and bags on an OEM basis.
From the apparel brand "MURUA" developed by MARK STYLER Co., Ltd. (President & CEO: Masanori Akiyama, Shibuya-ku, Tokyo), new items with the "Mulhouse Museum of Dyeing and Textile Museum" will be released sequentially from Saturday, September 3, 2016.
From 2016AW, the brand concept has been changed and denim styling has been enriched. Emphasizing the brand's strength in femininity, we adopted a vintage floral pattern from Mulhouse that blends in with the denim outfit.
In addition, by arranging the colors to deep colors, we have finished the design with a sense of trend.
■ Product overview
Product name: “Mulhouse Textile Museum” Wall paper flower CA
Color: Red / Camel
Size: free size
Price (excluding tax): 5,500 yen
Release date: Saturday, September 3
Product name: “Mulhouse Textile Museum” Wall paper flower KT PO
Color: Red / Camel
Size: free size
Price (excluding tax): 7,600 yen
Release date: Saturday, September 3
Product name: “Mulhouse Textile Museum” Wall paper flower PT
Color: Red / Camel
Size: No. 1 / No. 2
Price (excluding tax): 8,200 yen
Release date: Saturday, September 3
Product name: “Mulhouse Textile Museum” Dry flower knit PO
Color: Black / Beige
Size: free size
Price (excluding tax): 6,800 yen
Release date: Friday, September 16th
Product name: "Mulhouse Museum of Dyeing and Weaving" Dry flower Flare SK
Color: Black / Beige
Size :No.1 / No.2
Price (excluding tax): 8,900 yen
Release Date: Friday, September 16
"MURUA"
"Contemporary Casual"
Elegance and modern style that looks good with jeans.
We propose a real close door that allows you to enjoy a variety of styles for modern women who can choose based on their own value, regardless of country or age.
■About the Mulhouse Museum of Dyeing and Textiles
Mulhouse, a city near the Swiss border, is the center of French print culture. The Mulhouse Museum of Dyeing and Textile has a collection of about 6 million archives of printed fabrics from France and abroad, and is known as a museum that European luxury brands also use as design sources.
One of the biggest features of the archives of the Mulhouse Museum of Dyeing and Textile is that the patterns can be freely arranged. What's also great is that the arranged prints are re-acquired in the museum and later become part of the new archives. Historically valuable designs are revived in the present day and returned to the museum. This is the identity of the museum.
Since 2013, Toyoshima & Co., Ltd. has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France. It is the only company in the Japan that utilizes the archives to develop and start OEM production of apparel, stoles, umbrellas, handkerchiefs, bags, and bags.
