As one of the initiatives of this project, a portion of the sales of more than 740,000 products sold in collaboration with apparel brands participating in this project from July 2019 to June 2020 will be donated to six NPOs and charitable organizations on Friday, August 28, 2020.
In commemoration of the project's 15th anniversary, the web media "BITS MAGAZINE" will be opened on the same day.
・ORGABITS website: http://orgabits.com/
・BITS MAGAZINE site: http://orgabits.com/bits-magazine/
■Organic cotton popularization project “ORGABITS”
"ORGABITS" is an organic cotton spread project that started with the desire to contribute to the global environment and producers, bit by bit, together.
Rather than sticking to 100% organic cotton used for one piece of clothing, by widely disseminating a ratio of 10% or more, the percentage of organic cotton farmland in the world, which is less than 1%, will be expanded to 10% or more. We propose a sustainable way of thinking.
Through fashion, we will carry out various activities to expand the circle of “little good things” that make the world a better place.
・Efforts related to donations
Original tags are attached to products that use Orgabits, and 1 yen per tag is donated to PEACE BY PEACE COTTON, a general incorporated foundation that supports cotton farmers in India. In addition, we are working to donate 10 yen for each collaboration product with brands that participate in the project to NPOs and charities that are active in various fields such as the environment, welfare, developing country support, and reconstruction in Japan and overseas. .
▼ Click here for an interview article about the 15th anniversary of Orgabits
https://prtimes.jp/story/detail/jbAWeNTVqxo
■ List of projects in 2020 and breakdown of donations
・Peace by Peace Cotton Project (PEACE BY PEACE COTTON)
Selling organic cotton products with a fund. The collected donations are used for a project to spread organic cotton, such as support for organic cotton farmers in India and support for returning to school.
・ CliniClowns Project (Authorized NPO CliniClowns Association)
In this project, clinical clowns (clinics = hospitals, clowns = clowns) regularly visit hospitalized children's rooms and support their growth through play and conversation.
・Sakura Namiki Project (NPO Sakura Namiki Network)
In order to prevent the memory of the disaster from fading and to pass down the story across generations, this project involves planting cherry trees in the areas hit by the tsunami that occurred in the Tohoku region during the Great East Japan Earthquake.
・Blue Ocean Project (NPO Japan Sea Turtle Association)
This project not only protects sea turtles, but also conserves marine animals and the coastal environment, and explores and realizes ways to preserve the lifestyles and culture of people who live near the coast, fishermen, and people who come in contact with sea turtles.
・Christelle Vie Ensemble (General Incorporated Foundation Christel Vie Ensemble)
"Project Zero" aims to improve animal welfare and eliminate the culling of dogs and cats,
These are the two projects of "Project Red," which aims to protect endangered species and conserve biodiversity.
・Atsumamori Kindergarten (Atsumamori Kindergarten Wakka)
We aim to create an environment and community in which both adults and children can take the lead in fostering mutual growth in warm ties between parents and children, friends, and the local community while being surrounded by the bounty of nature.
〈Breakdown of donations〉
■In commemoration of the 15th anniversary, WEB media "BITS MAGAZINE" will open on 8/28 (Fri.)!
To commemorate the 15th anniversary of Orgabits, we will open the web media “BITS MAGAZINE” today on Friday, August 28th. Orgabits Ambassador Arisa Kamata, who is active as a fashion model and ethical fashion planner, acted as an interviewer and interviewed "those who have practiced" a little good thing "on their own will".
We will communicate that each person working on "a little good thing" in their own place will move society, and we will disseminate information that will support the challenges of people who are trying to start something new. .
BITS MAGAZINE URL: http://orgabits.com/bits-magazine/
■ Comment from Ms. Arisa Kamata, interviewer of "BITS MAGAZINE"
“The word “change society” has an innovative and glamorous impression. However, the people who are actually changing society
I think that we are accumulating what we can do. Society changes its shape little by little by accumulating small amounts.
BITS MAGAZINE will start as a media that focuses on that. I hope it will be an article that encourages the reader to take a “little” action. ”
Profile of Arisa Kamata
Born in 1992. Born in Tokushima City, Tokushima Prefecture. When I was working as a clerk at an apparel shop, I learned that clothes are made in a production method that puts a heavy burden on the natural environment and on the producers. Engage in various activities. Actively disseminate information on "ethical fashion" that is conscious of the impact on the natural environment and society in the process of clothing production to disposal, product planning in collaboration with fashion brands, study / I am planning a tour. Presided over Little Life Lab, a small laboratory for living. Currently enrolled in the doctoral program at Keio University Graduate School of Media and Governance. Part-time lecturer at the Faculty of Policy Studies at the same university.
https://littlelifelab.co/about
■ What is organic cotton?
Organic cotton is cotton that has been organically grown on farmland that does not use any pesticides or chemicals that affect the environment and living organisms for more than 2 to 3 years. The use of organic cotton helps protect the environment, such as the people involved in the production and the land where cotton is grown. Considering that choosing organic cotton is the first step toward a sustainable society, TOYOSHIMA aims to spread organic cotton.
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our nearly 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
