Currently, in addition to supporting the country of origin, we have expanded our activities to support charity organizations such as NPOs that are active in Japan and overseas, and we donate 10 yen for each collaboration product with a project participating brand to each organization. This time, we will present a total of 7,120,450 yen in donations collected over the year from 2017 to each organization through products with each brand.
Going forward, we will continue to expand social contribution activities that can be done through a piece of clothing through projects that transcend brand boundaries.
What is the Orgabits Project?
About 15% of the world's pesticides and about 7% of the pesticides used* are used* in the cultivation of cotton, which is used as a raw material for clothing. Environmental and social issues are intertwined. On the other hand, organic cotton is cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for more than three years. The widespread use of organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the problems in the world's growing regions.
"Orgabits" is an organic cotton spread project that started in 2006 with the idea that everyone should contribute to the global environment and producers little by little. In order to facilitate the use and popularization of organic cotton, about 100 brands are currently participating, and a total of 684 brands are participating in the "reversal idea" to deliver 10% of the product to 100 times the number of people, regardless of the amount of use of 100% of one garment. We produce over 10,000 items. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle of social contribution activities that can be participated in on a daily basis through one piece of clothing is also expanding.
(*Source: Textile Exchange)
[Orgabits official website] http://orgabits.com/