味噌やコーヒー豆がシャツやバッグとして再生！ FOOD TEXTILE × ON SEVEN DAYS ｜ニュース

Recycle miso and coffee beans into shirts and bags! FOOD TEXTILE × ON SEVEN DAYS

Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15) uses vegetables and ingredients scheduled for disposal as dyes under the project brand "FOOD TEXTILE (hereinafter referred to as "Food Textile") will release a new product in collaboration with the general merchandise shop "ON SEVEN DAYS" developed by IREXI Tail Co., Ltd. at all 14 "ON SEVEN DAYS" stores from May 3 (Thursday).

According to estimates* by United Nations agencies and the Ministry of Agriculture, Forestry and Fisheries, one-third of the world's food production is thrown away every year, and Japan's annual food loss exceeds 6 million tons. increase. Food Textile focuses on the "color" of food, utilizes its own dyeing technology, and collaborates with various companies to tackle the food loss problem from the apparel industry.
This time, it was provided by the long-established oil shop “Yamamoto Sataro Shoten” in Gifu Prefecture, the restaurant “Zomeshiya” in Aichi Prefecture, the herb and aromatherapy specialty store “Tree of Life”, and the specialty coffee shop “Tully’s Coffee” originating in Seattle. Residues have been reborn as T-shirts and bags through a joint project with On Seven Days.
(*2015 estimate Ministry of Agriculture, Forestry and Fisheries: http://www.maff.go.jp/j/shokusan/recycle/syoku_loss/attach/pdf/161227_4-55.pdf)
(*Key Findings FAO: http://www.fao.org/save-food/resources/keyfindings/en/)

Yamamoto Sataro Store x Potatoes

Using the unusable ends of purple sweet potatoes produced during the manufacturing process of the “Oimono Karinto Purple Sweet Potatoes” from the Daichi no Oyatsu series, a collaboration product with Japanese confectionery craftsman Macchin, developed by the long-established oil store “Yamamoto Sataro Shoten” in Gifu Prefecture. Did.

Zomeshiya x Miso

The third generation president of the miso shop Imai Jozo in Nishio City, Aichi Prefecture, opened this restaurant in February 2015 to spread the appeal of miso. We use the residue from the manufacturing stage of miso.

Tree of Life x Mallow Blue

We directly import carefully selected organic herbs and essential oils from affiliated farms in 32 countries around the world, and manufacture, process, wholesale, and sell herbs, aromatherapy, and superfood-related products. It uses the herbal tea in it, the residue of "Mallow Blue".

Tully's Coffee x Coffee

Specialty coffee shop from Seattle. We use carefully selected beans from all over the world and roast them in Japan. Each espresso is carefully brewed using a manual machine. I used espresso coffee grounds.

What is food loss
According to the latest definition (as of January 2015) compiled by the Food and Agriculture Organization of the United Nations (FAO) after discussions with researchers and practitioners around the world,
・Food loss: decrease in the quantitative or qualitative value of food
food waste: part of food loss, especially that which is still edible but is thrown away
* Quantitative reduction means that the weight (kg) is reduced, and qualitative reduction means that nutritional value, economic value, food safety, etc. are reduced or impaired. Source: ©2016 FOODLOSS CHALLENGE PROJECT official website
http://foodlosschallenge.com/

■ FOOD TEXTILE

A textile project brand that focuses on the “color” of food.
We reproduce the gentle colors of vegetables with a technology that converts vegetables and ingredients that are scheduled to be discarded into dyes.
Enjoy the color of clothes and miscellaneous goods as you enjoy the color of salad. We propose a new approach to the problem of food waste based on the idea of "vegetables to wear".
http://www.foodtextile.jp/

■ON SEVEN DAYS

10's, 30's, 50's and 70's. women, men, and foreigners. You can enjoy it regardless of age, gender, or nationality. Such a miscellaneous goods shop is surely the first in Japan. Because it is standard, it is open to all people and is friendly. That is the freshness that was not possible. We will spread the new miscellaneous goods culture of ON SEVEN DAYS to every corner of Japan.
http://ilex.co.jp/

■ Sataro Yamamoto store
Founded in 1873, an oil shop that continues in Gifu Prefecture. As a wholesaler for commercial use, we handle various oils and fats, seasonings, detergents, etc. In addition, the "Earth Snacks" series has been distributed from Gifu to the whole country.
https://www.m-karintou.com

■ Zomeshiya
This is a cafe that serves rice and donuts operated by the miso shop "Imai Jozo". Donuts are available for takeout. We also do mobile sales with small trucks.
http://www.zoumeshiya.com/

■ Tree of life

Life Tree directly imports carefully selected organic herbs, essential oils, and vegetable oils from affiliated farms in 32 countries around the world, and manufactures, processes, wholesales, and sells products related to herbs, aromatherapy, and superfoods. In addition to 120 directly managed stores nationwide, we have developed herb gardens, salons, culture schools, etc., and propose a life with herbs “Herbal Life”, a life with aromatherapy “Aromatherapy Life”, and a nutritious life “Nutritious Life”. I am doing it broadly.
https://www.treeoflife.co.jp/

■ Tully's Coffee

A specialty coffee shop that offers a cup of coffee made with carefully selected coffee beans from all over the world. Founded in Seattle, which is known as the birthplace of specialty coffee in the United States, Tully's Coffee aims to make people aware of the true charm of espresso and coffee. is pursuing
https://www.tullys.co.jp/