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■ Background of the collaboration between Hogara and TENTIAL

In Hogara, I felt that there were many people who were interested in sanitary shorts but had never tried it yet. Under such circumstances, we approached TENTIAL, which is engaged in research and product development to solve all kinds of health issues that cause consumer performance to decline, and the collaboration began. The company, which has been providing a variety of functional-based products to health-conscious customers such as recovery wear and recovery Mr./Ms., has also been engaged in daily conversations with female customers, co-creation partners, medical professionals, and athletes, which have increased rapidly in the past few years. We also thought that we needed to work on it, and we were considering various product developments. Against this background, the two companies collaborated to create "water-absorbing sanitary shorts that allow busy working women to always perform regardless of the sanitary period," which led to the creation of HogarActive! Under the project, it took about two years to complete the "Water Absorbent Sanitary Shorts Regular Pro".

 

■ sanitary shorts Approach to the anxiety of inexperienced people "Water Absorption Sanitary Shorts Regular Pro"

~ Questionnaire conducted to about 900 employed women in their 20s~50s~

Prior to the sale of the product, we conducted a "questionnaire on sanitary shorts" for about 900 employed women in their 20s ~ 50s. More than 70% of respondents answered "I feel" that they feel that they are not able to demonstrate their usual abilities and performance at work or that their work productivity decreases compared to normal times. In addition, when asked "Why don't you use "sanitary shorts" to inexperienced sanitary shorts inexperienced people, it was suggested that many people were worried about hygiene and the feel while wearing it, such as "I am worried about hygiene (37.5%)," "It seems to be stuffy (34.2%)," and "It seems sticky (23.3%)." Furthermore sanitary shorts When asked "What kind of complaints have you had after using it so far?", the most common answer was "high price (37.3%)", followed by "stuffy (38.6%)" and "sticky (31.4%)". It was suggested that there are many people who are reluctant, anxious, and dissatisfied with stuffiness and stickiness, both inexperienced and experienced.

~Commitment to Water Absorbent Sanitary Shorts Regular Pro~

The questionnaire showed that many people have resistance, anxiety, and dissatisfaction with stuffiness and stickiness among both inexperienced and experienced people, but this time, the "Water Absorbent Sanitary Shorts Regular Pro" developed by Hogara and TENTIAL adopts materials and processing that solve these anxieties and dissatisfactions. In addition, we have received high scores in four product tests.


 

〈High water absorption with unique 8-piece structure〉

The "Water Absorption Sanitary Shorts Regular Pro" developed by Hogara and TENTIAL has a structure of 8 water-absorbing parts. The fabric that comes into contact with the skin is made of a material that has a function that is difficult to go back to, and by sandwiching the sheet smoothly, it reduces the stickiness and stuffiness that many people are worried about.

〈Repur® processing imparts high antibacterial deodorant and deodorant (sweat odor) functions. The water absorption surface is also deliberately gray. 〉

The fabric of the shorts uses Repur® processing that suppresses deodorant (sweat odor), antibacterial, and unpleasant odors caused by room drying. Even after washing 100 times, the antibacterial and deodorant (sweat odor) function does not deteriorate. In addition, by making the water absorption surface gray instead of black, it is possible for you to notice changes in your own body and to check whether the dirt has been removed thoroughly after washing.


 

〈Highly evaluated in water absorption test, wetting return test, water absorption rate, and permeate water content test〉

We conducted product tests to measure the amount of water absorbed, wetted return, water absorption rate, and permeated water content of four products, including water-absorbent sanitary shorts and regular Pro.

・Water absorption test: Three-dimensional water absorption test assuming wearing and

Plane test to evaluate the maximum amount of water absorption of the water absorption part

・Wetting return test: Test for stickiness

・Water absorption speed test: Test of water absorption speed

・Permeation moisture content test: Does not leave moisture on the skin side fabric,

Testing how much water the absorber absorbs

As a result, the "Water Absorbent Sanitary Shorts Regular Pro" has received a high score on average in all categories. Since the water absorption amount is excellent and the water absorption speed is fast, it can be expected to solve the resistance, anxiety, and dissatisfaction of the stuffiness and stickiness that both inexperienced and experienced people have in sanitary shorts.

 

■ Product information

Orders will be available on the Hogara EC site from Thursday, April 25th, and on the TENTIAL EC site from Friday, May 17th.

4/25 (Thu) Release Hogara EC Site:

 https://hogara.jp/shop/all/all.php?action=detail&pcode=TY00028KS

TENTIAL EC site on sale on 5/17 (Friday): * It will be sold under the name of "Hogara ×TENTIAL Water Absorbent Sanitary Shorts".

https://tential.jp/

Trade name:

Hogara ×TENTIAL

Water Absorbent Sanitary Shorts Regular Pro

Color:

Rose Red (Pink), Herbal Assembly (Brown),

Matcha (Yellow)

Size: S/M/L

Price: ¥7,150 (tax included)

「HogarActive! About "Project"

「HogarActive! "Project" is the name of a BtoB collaboration project that supports women who live active lives every day so that they can spend their time as much as possible through collaboration with various companies. By collaborating with various companies and organizations that share a common desire in product collaboration, welfare program introduction, study sessions, events, etc., we aim to support active women who are active in various places.

■ About Hogara

Hogara is a brand launched by a group of female employees from TOYOSHIMA. Why don't we make "what we want now"? I started with one word. The brand name is derived from an ancient Japan word meaning "bright and wide." The brand is characterized by issue-driven product development based on real voices. We reconsider the burden that we felt during our daily work and business trips as an issue unique to women, and we are consistently conducting planning and development and promotion. We sell products such as organic sanitary shorts and night bras that can only be made by textile professionals TOYOSHIMA, provide "HogaLife SUPPORT," a welfare service for BtoB companies that are close to the life stage of each working woman, and "HogaLabo," a community lab where everyone thinks about changes and issues in women's lifestyles. We are operating.

・ Hogara EC site https://hogara.jp/

・Welfare service "HogaLife SUPPORT" https://hogara.jp/hogalifesupport/

・Community Lab "HogaLabo" https://labo.hogara.jp/