国際女性デーに願いを込めて。Hogaraがミモザカラーの吸水ショーツ、カップ付きキャミソールと、ミモザの生花などがお家に届く特別セットの販売キャンペーンを3/14(木)までの期間限定で実施｜ニュース

Wishes for International Women's Day. Hogara is holding a special set of mimosa-colored sanitary shorts, a camisole with cups, and fresh mimosa flowers to be delivered to your home for a limited time until 3/14 (Thursday)

Toyoshima & Co., Ltd. (President: Hanshichi Toyoshima, Nagoya City Naka-ku), which promotes proposals for comfortable lifestyles, is developing a femtech and femcare brand "Hogara (Hogara)", which commemorates International Women's Day on Friday, March 8, and is a next-generation fashion brand Jam represented by the popular Mira Hasegawa A great gift box that includes a sanitary shorts of the collaboration color "Mimosa (yellow)" with apparel, a camisole with cups, an original postcard sticker drawn by Lisa Ishiwata Sato, and a flower shop "shien" in Sangenjaya A special set sales campaign that delivers fresh mimosa flowers to your home will be held on the EC site for a limited time until 3/14 (Thursday).

◆ Hogara Mimosa Campaign LP:https://hogara.jp/article/?article_id=1018

"Hogara" is a brand launched by female employees of TOYOSHIMA with the idea of "wanting to solve the problems they had while working, and to create products that better reflect the voices of the workplace." The brand name is derived from an ancient Japan word meaning "bright and wide." Based on actual experiences and first-hand voices from women close to him, he collected and planned information on his own to realize the commercialization of "what we want now" in real life. Aiming to be a "brand for women's comfortable daily life", we are developing "items with special functions" that can only be made by textile professional TOYOSHIMA.

International Women's Day was established by the United Nations on March 8 to promote women's participation in the rights, politics and economics. On March 8, 1904, American women demonstrated for the right to vote, and the movement calling for the advancement of women became active around the world. This continued even after women's suffrage was recognized in the United States, and in 1975 it was officially established by the United Nations as a "commemorative day to call for women's participation in society", and on International Women's Day, events and movements for women's rights are held in various parts of the world.

Since 2015, Hogara has endorsed Plan International Japan's "Because I am a Girl" initiative and has been supporting activities to raise awareness of the problems of girls in developing countries and to help them acquire the "power to live" through the organic cotton promotion project "ORGABITS". In addition, at the International Women's Day award ceremony "HAPPY WOMAN AWARD 2022 for SDGs" held on March 8, 2022, we received the "Women's Support Brand Award" in the corporate category in recognition of our efforts to contribute to the promotion of women's empowerment.

Hogara is working on product development and support for "women's comfortable daily life", but this time, it is called "Mimosa Day" because it is customary for men to send mimosa flowers to women on International Women's Day in Italy. A special gift box that includes a sanitary shorts & camisole of the popular color "Mimosa (Yellow)" in collaboration with the next-generation fashion brand Jam apparel represented by Mira Hasegawa, an original postcard sticker, and a special set of fresh mimosa flowers delivered to your home from Sangenjaya's flower shop "shien". For a limited time until 3/14 (Thursday), it will be held on the EC site.

The Hogara will continue to collaborate with various people to develop items and projects that support women's comfortable daily lives.

■ Product information

There are a total of three types of campaign sets. You can save 700 yen compared to buying normally.

All sets come with an original postcard sticker drawn by Lisa Ishiwata Sato, and fresh mimosa flowers from the florist "shien" will be delivered to your home*.

*Fresh flowers will be delivered by non-standard mail, so you cannot specify the arrival date.

It will be on sale for a limited time until 3/14 (Thursday) on the Hogara EC site and the EC site "Re:Circulet (Re:Circulet)" that proposes good things for the earth little by little.

Trade name:

Camisole with Mimosa Color Cup+

Organic Cotton sanitary shorts Full

Color:

Mimosa (Yellow)

Size:

S/M/L

Price:

¥ 9,900(tax Excl.)

Publisher:

Hogara EC site URL

https://hogara.jp/shop/all/all.php?action=detail&pcode=HGR24-MB-37